Hello MAC Kitty

Yes it is true; MAC Cosmetics will be releasing a line of Hello Kitty makeup. The line is due out in February and brings a lot of questions to mind. Recently one of my classmates presented information involving a line of Barbie clothes for grown women. Now, MAC is reaching to another famed children’s line for inspiration. Are consumers giving off the impression that childhood memories are what they want to retreat into during these hard times? Or are retailers finding a new approach to selling by targeting the inner child of their customers? On the extreme hand is MAC targeting younger girls? The goal of this new line could be to incite the spending of pre-teens who have been saving their weekly allowance. A grown-up line that appeals to younger girls can result in too much eye shadow and too much blush; like when a child gets into her mother’s makeup. The other result can be twelve year olds looking eighteen. So, what is the goal of the new MAC line? Since the line brings questioning of the target market over two major consumer groups (young teens and twenty year olds) is MAC’s goal just to sell? Covering a larger age range could up the company’s profits but does bring in the issue of business ethics. How far are companies willing to go to stay afloat?