Eco-friendly Reaching New Levels

Eco-friendly Reaching New Levels Oct. 3, 2008

Fall of 2008 is sure to have an impact on the “Green Movement” because of all the extra attention. Designers, fashion show coordinators and fashion businesses are beginning to be more aware of environmentally beneficial practices. So, how long will it take for the public and big business to fully embrace eco-friendly business methods?
A consumer needs to spend a lot of time doing research to decipher which companies have eco-friendly merchandise. The amount of people willing to put that much effort in before even entering a store remains small. This is why it is up to the companies. Businesses must begin to take more action towards eco-friendly methods to provide better products for the consumer.
Mercedes-Benz is taking steps in New York to bring more attention to the issue at hand. The coordinators have decided to make a point of “the standard in green fashion, sustainable production and eco-friendly design”. October 12 through the 16, fashion week in New York will also welcome eco-friendly designers whose products are made under environmentally sound conditions. The “Green Movement” is sure to be bring more exposure through this event.
One company returning to the runway is Eco-Ganik. The company has based their entire fashion line on “organic, sustainable, recycled and eco-friendly fabrics and yarns” (Mallone). Based out of L.A., the company offers relaxed sportswear for women who want to be environmentally sound without losing their style. Design director, Hoda Mallone believes that if they “can offer a beautiful garment at a comparable price, why not choose eco-friendly” (Mallone). The equivalent prices range from $70 shirts to $200 jackets. To reaffirm their policy the garments are made out of organic cotton, twill, denim, and fleece. Eco-Ganik is through and through an eco-friendly company.
Why not Go Green? Prices can be matched, production cost do not spin out of control and the consumer wants it; so why not? Let’s face it, the world is not in the best condition and awareness levels are beginning to rise. So, why not beat the trend and provide eco-friendly garments before the desire is too big to provide for.

~Stephanie Mastrangelo~


Works Cited

Mallone, Hoda. "A New Chapter: EcoGanik's New Creative Director Hoda Mallone Brings Modern Chich to Organic Fashion." Eco-Ganik. 26 Sept. 2008 www.ecoganik.com.

"Mercedes-Benz Fashion Week at Smashbox Studios Keeping it Green." IMG Press Room. 24 Sept. 2008.26 Sept. 2008 http://www.imgworld.com/press_room/fullstory.sps?itype=13708&inewsid=6619097&icategoryid=12531.

Naughton, Julie, Pete Born, and Andrea Nagel. "Macy's New Universe: Beautiful Planet." Women's Wear Daily. 19 Sept. 2008.22 Sept. 2008 http://wwd.com.

Tucker, Ross. "Retailers, Vendors Talk Green." Women's Wear Daily. 23 Sept. 2008.24 Sept. 2008 http://wwd.com.